Consumer research revealed that shopping for custom window treatments was often overwhelming. Shoppers struggled to navigate product choices, service options, and varying levels of customization. Without a clear path forward, many lacked the confidence to identify the right solution for their home.

Developed for The Home Depot, this future-state concept redefined the shopper journey based on consumer insights. Over months of concept development and cross-functional collaboration, we transformed how consumers move through the custom window treatment category—from initial consideration to final purchase. Every touchpoint was intentionally designed to simplify decision-making and create a clearer, more intuitive path to purchase.