Press Waffles is a Milwaukee-based Belgian liege waffle brand sold through grocery stores and farmer’s markets. The packaging needed stronger shelf appeal and a new resealable format.

We refreshed the brand with a playful visual identity featuring vibrant color, retro-inspired graphics, and whimsical details. Product photography became a central design feature, creating a more craveable and eye-catching look on shelf. Custom illustrations and typography added personality and distinction across the aisle. The updated system extended to market signage and menu boards for a more connected brand experience.