Spring/Summer Retail Launch
woman slouching on a stool in a long belted khaki jacket

Bali’s Spring/Summer 2026 collection introduced a modest refresh of fabrics, colors, and patterns. The goal was to create a launch that felt bigger than the update itself, especially in a crowded retail environment.

The creative took an editorial approach, treating the fabrics as design elements rather than product samples. Styled laydowns, a soft color palette, and oversized typography helped the collection stand apart from the surrounding retail noise. Anchored by the message Style in Every Shade. Designed for Your Everyday., the creative system scaled across retail and digital platforms.

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portrait of a woman with an orange veil over her face
portrait of a woman with a black veil

Select Works

Editorial Styling

SQSP Magazine

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203 Issue

woman outside waving her beige linen jacket
woman slouching on a stool in a long belted khaki jacket