IWCE 26 Brand Experience
the back of a woman with her jacket hanging from her shoulders

IWCE is North America’s leading trade show for the window coverings industry, bringing together brands, dealers, designers, and manufacturers. The challenge was creating a unified booth experience for five distinct brands while preserving each brand’s identity.

We created an integrated environmental storytelling experience centered around the message, “Solutions for Every Space. One Trusted Family of Brands.” Merchandising, signage, print materials and digital touchpoints guided attendees through branded zones that highlighted each brand’s unique strengths while reinforcing the larger portfolio story.

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woman slouching on a stool in a long belted khaki jacket

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close up of a woman slouching on a stool in a long belted khaki jacket

Select Works

woman in a black dress lying on the concrete ground outside

203 Issue

woman in a grey suit walking away in front of a concrete building
woman outside waving her beige linen jacket.

Street Photography

SQSP Magazine